Article
Using Thought Leadership to Engage the C-Suite
ITSMA provides 5 ways in which the most effective thought leadership programs stand apart in building executive engagement for marketing and sales success.
Article
ITSMA provides 5 ways in which the most effective thought leadership programs stand apart in building executive engagement for marketing and sales success.
Article
Latest publications, including ITSMA's Marketing Transformation Maturity Model, viewpoint on AI and marketing, case study on IBM's new work of marketing...