Rethinking ABM: Outperforming the Market in the World of AI
Discover the 2023 Global State of ABM benchmark report from Momentum ITSMA and the ABM Leadership Alliance.
November 2023
Article
ABM Leadership Alliance
Insights
Momentum ITSMA’s annual ABM Benchmarking study shows no signs of slow down for Account-Based Marketing
Now in its 6th year, in partnership with the ABM Leadership Alliance, this qualitative and quantitative research is based on input from 279 ABM heads and practitioners from across the world.
March 2023
Press Release
Elevating ABM: Building Blocks for Long-Term Growth
The 6th annual Momentum ITSMA & ABM Leadership Alliance benchmark study provides an essential review of how we’re doing with ABM in today’s context and identifies three areas in which the most successful programs stand apart from the rest.
December 2022
Article
ABM: The Revolution is (Almost) Here
Our Raising the Game with ABM: 2018 ABM Benchmark Study finds that implementing ABM produces greater customer success, advocates, and a surge in innovation.
November 2018
Article