Account-Based Growth
Alisha Lyndon
May 7, 2024
In the ever-changing world of enterprise buying, alliance ecosystems are reshaping how businesses thrive and outperform others.
Dynamic networks of strategic partners are driving new solution innovation, co-creating value for clients, and developing joint revenue growth. As clients demand more integrated solutions from suppliers, embedding an effective alliance ecosystem can be a winning strategy.
Gone are the days when working with partners just meant entertaining them at an annual event and equipping them with a few emails and brochures to help them generate lead volume. It’s now far more complex—and potentially valuable.
For 2024, expectations for Account-Based Marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI.
Forbes
Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, gen AI looks to be a game-changer.
Forbes
B2B marketing faces a crossroads as roles are splitting across departments. CMOs must become customer-centric leaders to ensure relevance, focusing on understanding client needs and spearheading growth.
Forbes