ABM trends and tactics to watch in 2022
Momentum ITSMA's Selin Paeck shares her thoughts on the trends that will shape ABM in 2022, from the demise of browser cookies to the rise of AI
February 2022
Article
Actionable Insights
ABM: Bringing together data, art and science to enable the challenger sale
Alisha Lyndon
May 5, 2021
Dell Technology's Steve Goddard talks of the evolution of ABM at Dell and the importance of focusing on business outcomes rather than products and solutions.
“It's important to have the data and science, but don't forget the story”. In this episode of the ABM podcast, Steve Goddard Integrated Marketing Director at Dell Technologies explains how ABM has evolved at Dell and why it’s important to focus on business outcomes rather than products and solutions.
Related Resources
4 tips for creating a team of ABM superstars
There's a dearth of marketing talent — but looking beyond hard skills could be the answer. Here's 4 tips for creating a team of ABM superstars
March 2022
Article
How do I introduce ABM into my B2B strategy?
With crowded channels and digital spaces, cutting through the noise is as important as the share of your voice in the market. ABM could be the answer
February 2022
Article