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IT has a Strategic Role in Resilient Organizations
Our research with CIOs and CTOs identified five areas where business leaders should focus to build resilient organizations.
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Our research with CIOs and CTOs identified five areas where business leaders should focus to build resilient organizations.
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Now that we’re past the immediate reaction stage of the current crisis, marketers are starting to look more strategically at priorities and investments for the coming months and into 2021...
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How should marketing balance its traditional tactical roles with new strategic responsibilities? The golden opportunity is for marketing to step up, influence others, and drive change.
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The Maturity Model for Marketing Transformation, developed so marketing leaders can determine where they are on the journey to organizational transformation.
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Momentum ITSMA’s themes for marketing 2019 revolve around a key finding: marketers are gaining influence, expanding their scope, adding more value to their business.