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IT has a Strategic Role in Resilient Organizations
Our research with CIOs and CTOs identified five areas where business leaders should focus to build resilient organizations.
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Next Steps for Marketing: Doubling Down on ABM
Now that we’re past the immediate reaction stage of the current crisis, marketers are starting to look more strategically at priorities and investments for the coming months and into 2021...
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Marketing’s Four Paths to Strategic Growth
How should marketing balance its traditional tactical roles with new strategic responsibilities? The golden opportunity is for marketing to step up, influence others, and drive change.
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Mapping Marketing’s Strategic Journey
The Maturity Model for Marketing Transformation, developed so marketing leaders can determine where they are on the journey to organizational transformation.
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Five Vital Themes for Marketing 2019
ITSMA’s themes for marketing 2019 revolve around a key finding: marketers are gaining influence, expanding their scope, adding more value to their business.