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NPS Benchmarks: Are You Delivering a Truly Great Experience?
How likely are you to recommend our organization to a colleague? This question, which drives the NPS, has been the highest predictor of customer loyalty.
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B2B Content Marketing: Good, But Can Always Get Better
Senior executives who buy services and solutions valued at $500K or more recognize their solution providers for providing valuable content, according to this ITSMA survey.
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Are you the Incumbent? Don’t Become Complacent
In a recent ITSMA survey of buyers of complex, high-consideration services and solutions, we learned a surprising fact: Buyers are casting a narrow net.
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Award-Winning Lessons from Marketing Leaders
As we stand on the threshold of the New Year, here are some lessons from the seven categories of winners of ITSMA’s 2018 Marketing Excellence Awards.
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Using Thought Leadership to Engage the C-Suite
ITSMA provides 5 ways in which the most effective thought leadership programs stand apart in building executive engagement for marketing and sales success.
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Updating the Four P’s of Content Marketing
ITSMA rolled out the new 4 P's of content marketing last year: Personalized, Proactive, Peer Influenced, and Proven. This study proves the 4 P's are more necessary now than ever...