How likely are you to recommend our organization to a colleague? This question, which drives the NPS, has been the highest predictor of customer loyalty.
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Senior executives who buy services and solutions valued at $500K or more recognize their solution providers for providing valuable content, according to this ITSMA survey.
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In a recent ITSMA survey of buyers of complex, high-consideration services and solutions, we learned a surprising fact: Buyers are casting a narrow net.
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As we stand on the threshold of the New Year, here are some lessons from the seven categories of winners of ITSMA’s 2018 Marketing Excellence Awards.
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