Finastra: building operations to create customer value
How can organizations ensure their day to day operations can drive maximum impact?
August 2020
Podcast
Account-Based Growth
Finastra: Building a global ABM program in a pandemic
Alisha Lyndon
August 11, 2021
Finastra's Global ABM Lead discusses balancing building a centralised ABM program while still empower field and regional teams.
Building a centralised ABM program while still empowering the field and regional teams is a difficult balance. In this episode, Marnie Giuranna Zaccaria, Global ABM Lead at Finastra, discusses how one of the world’s leading fintech organisations has approached this problem, why less is more, and gives her tips for navigating COVID-19 disruption.
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