Account based marketing

Dell Technologies: ABM is a journey – sales must come for the ride

Alisha Lyndon

May 19, 2023

ABM inspires confidence in customers. But first you’ve got to win over sales, and it’s a lot easier if you’ve experienced their challenges.

Dell Technologies: ABM is a journey – sales must come for the ride

“ABM requires a strong sales and marketing interlock,” says Ching May Low.

In this podcast, Alisha is joined by The Director of International Accounts for Dell Technologies, who explains how her wide-ranging experience has helped her align sales and marketing to create impactful—and even scalable—ABM programs.

The conversation covers everything from social selling to the power of unsolicited business proposals, including where to focus your ABM efforts and how to make campaigns resonate across different regions.

Listen here

Related Resources

Embedding ABM with MEA finalists IBM and Microsoft

To celebrate the 50th episode of our ABM Podcast, we honor the outstanding achievements of the 2022 Marketing Excellence Awards (MEA) Gold Winner Cheryl Caudill, Global Program Office Leader at IBM, and finalist Ankica Jedry, Scaling Account Based Engagement Lead at Microsoft. As the deadline for submissions to this year’s Marketing Excellence Awards nears, Cheryl and Ankica share their inspirational journeys of embedding ABM within their organizations, and the approaches that led to their success.

April 2023

Podcast