Marketing Excellence Awards (MEA) program focuses exclusively on B2B marketing for services and solutions. It is based on a comprehensive, strategic approach to marketing, recognizing marketers who move beyond communications alone to drive business success.
All too often, B2B marketers rarely take the time to appreciate what we’ve accomplished, no matter how significant. Momentum ITSMA’s annual awards program allows marketers to pause and reflect on their efforts to pursue excellence in the four most critical aspects of success: strategy and planning, innovation, execution, and business results.
Our award winners are an inspirational group of marketers that showcase best practice when it comes to market focus, creativity, and operational excellence. Explore our past winners and the incredible case studies they submitted. Who knows? You may be joining them this year.
The Marketing Excellence Awards are open to all companies (members & non-members) that sell technology, telecom, or professional services or solutions.
With seven awards categories honoring ABM programs to engaging thought leadership, there’s a place for every marketing success story.
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Our judging criteria
Judges evaluated submissions for the 2022 Marketing Excellence Awards program with the following criteria:
- Quality of the research and analysis utilized to understand the problem or opportunity
- Innovation relative to past practice and to peers in the market
- Effectiveness of implementation
- Appropriate metrics
- Measurable impact on the business