Averting the skills gap
How marketing enablement can upskill your ABM team to power your growth agenda. There is a skills gap in marketing – a big one. And this is being felt particularly acutely in the enterprise space.
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Account-Based Growth
Alisha Lyndon
July 12, 2021
Senior Director of Modern Marketing at Oracle discusses how Oracle are closing the skill gap, training and enabling marketeers in account-based marketing.
In this episode we hear from Kelvin Gee, Senior Director of Modern Marketing at Oracle to discuss how Oracle are closing the skill gap, training and enabling marketeers in account-based marketing.
How marketing enablement can upskill your ABM team to power your growth agenda. There is a skills gap in marketing – a big one. And this is being felt particularly acutely in the enterprise space.
Article
There's a dearth of marketing talent — but looking beyond hard skills could be the answer. Here's 4 tips for creating a team of ABM superstars
Article