Google Cloud: Building the best gen AI-powered marketing team in the world
In this episode, we explore what it will take to win in a world where AI is rewriting the charter for marketing.
Podcast
Account based marketing
Alisha Lyndon
March 5, 2024
Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, gen AI looks to be a game-changer.
Generative AI continues to dominate discussions in 2024. In the fast-paced world of enterprise buying, innovation is key, and, in the long run, gen AI looks to be the next game-changer.
However, studies shed light on a surprising reality: Despite its potential, gen AI remains underutilized by many marketing and sales teams.
In this episode, we explore what it will take to win in a world where AI is rewriting the charter for marketing.
Podcast
In the second of our three-part series, we explore how professional services firms can leverage and trust AI in key client programs.
Blog
For 2024, expectations for Account-Based Marketing are riding at an all-time high. But the landscape is evolving, so it’s crucial to know and understand the dynamics to maximize ROI.
Forbes