How can Account Based Marketing (ABM) drive enterprise customer acquisition, retention and growth?

In today's competitive business landscape and as enterprise buying cycles become more complex, finding effective strategies to attract and expand enterprise customers is crucial for the success of UK SMEs. One approach that has proven highly effective at winning and growing enterprise customers is Account Based Marketing (ABM).

In this article, we'll share insights from an ABM event we recently hosted, led by Alisha Lyndon, the founder and CEO of Momentum ITSMA, and describe why we are encouraging our portfolio companies to embrace ABM, how to adopt the approach, and some common challenges that we see across our portfolio companies.