Ask ITSMA: When Will In-Person Events Return?
Humans are social creatures, and everyone is looking forward to getting back to in-person events and meetings. But when will that happen?
Article
Momentum ITSMA Staff
May 3, 2022
Why is the Marketing Leadership Forum so special to me? It’s a reset button, of sorts. Read further to hear Dave’s thoughts on why it's so special.
This article was shared before we integrated Momentum ITSMA into one single company, bringing all of our capabilities together. Learn more.
At ITSMA, we’ve been hosting two special events annually for a while: Marketing Vision in the fall and Marketing Leadership Forum in the spring (this year on May 24-25 in Napa). Both sessions offer opportunities for the B2B marketing community that we’ve built to gather, hear about the latest marketing trends, discuss new research on changing buyer behavior, and learn from one another.
We work really hard on both events to ensure the agenda covers emerging topics, the speakers are top-notch, and the content is fresh. We always have a lot of repeat attendees so that speaks to the value these events offer.
As much as we’ve worked to keep connected with our community, it was challenging to hold our 2020 and 2021 flagship events online, to say the least. And I know our clients and member companies faced the same challenges and had some great successes. I am grateful to our team for pivoting and pulling off those virtual events because they helped connect us with members around the globe and provided excellent conversations and content.
However, there’s nothing quite like being in person for an event like the Marketing Leadership Forum. I know every event likes to show how it’s unique, but this one truly is.
That last sentence was absolute music to my ears, because community has been the backbone of ITSMA for nearly three decades, and is the cornerstone of how we are moving forward as Momentum, with both our new Growth Hub and our events.
I hope I’ve convinced you to seriously consider joining us in Napa on May 24-25 to hit your own reset button, get inspired and connect with others, and keep learning and growing.
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