Leading Marketing During Volatile Times

Momentum ITSMA’s annual Marketing Leadership Forum has long served as a vital resource for marketing leaders to gather with peers and refresh their thinking for the challenges and opportunities ahead. This is a hugely popular event, in the stunning location of Napa, CA – and it’s not too late to secure your seat.

Our Forum brings together a select group of senior marketers to learn and network around some of the biggest challenges marketers are facing today, including:

• Contending with resource constraints (budgets and staff)
• Measuring and communicating the impact of marketing
• Prioritizing and narrowing focus

We’ll share findings from our industry-leading Client Buying Index research and talk about what ‘growth investors’ are doing to achieve market-beating growth in volatile times.

If you’re a senior marketer looking to grasp opportunities, share knowledge, and connect with peers who truly understand the unique challenges you face, don’t miss this event!

Reserve your place today!

Agenda

View our agenda for the schedule and topics.

Highlights include:

• Strategies to Win in 2023: Mobilizing Teams for Growth Acceleration, a fully interactive discussion of what it takes to mobilize teams to accelerate growth, exploring the critical strategies, challenges, and innovations to choosing the right path and getting the most from our teams in today’s hyper-challenged environment.
• How to Meet the Cautious Buying Team with Confidence, which provides highlights from Momentum ITSMA’s Client Buying Index research on buying behavior and how you can leverage new insights for growth.
• Panels featuring marketing and ABM leaders with a focus on being agile, growth-oriented, and working through today’s challenges.
• Keynote presentations by leading marketers on Marketing as a Growth Engine and Integrating Brand as Part of Sports Sponsorships to Support a DEI & CSR Agenda.
• The Role of Diversity & Inclusion in Marketing Leadership, a look into gender bias and empowering women to break the glass ceiling with some of marketing’s most dynamic female leaders.

Speakers

• Alisha Lyndon, CEO, Momentum ITSMA
• Anna Thompson, Global ABM Director, Capgemini
• Danny Nail, Director, Global ABM COE Leader, Salesforce
• Dave Munn, Chief Community Officer, Momentum ITSMA
• Haley Price, Head, North America Sports Sponsorships, Tata Consultancy Services
• Julie Freeman, Consulting Director, Momentum ITSMA
• Marlowe Fenne, Americas ABM Lead, Cloudflare
• Mona Charif, EVP & CMO, NTT DATA Services
• Melanie Eidson, CMO, Color Health
• Pradeep U.N., Founder/CEO, The Stories and Wisdom Company
• Rob Leavitt, SVP, Advisory, Momentum ITSMA
• Robert Hollier, Partner, Momentum ITSMA
• Sharon Driscoll, VP, Industry & Top Account Engagement, IBM
• Shuchi Sarkar, Global Head of Marketing-Segments, AWS

Fees & Registration

MEMBER FEE: $2095 (standard rate)
NON-MEMBER FEE: $2595 (standard rate)

Seats are still available! To receive the member rate, you will need to use the discount code that will be shared with our community via the Growth Hub and email. You can also contact Luisa Jone directly at luisa.jones@momentumitsma.com for assistance. If you are unsure if your company is a member, please refer to our list of corporate members.

Hotel & Transportation

Hotel accommodations are the responsibility of the registrant. Momentum ITSMA has reserved a block of rooms on a first-come, first-served basis at The Westin Verasa, but the deadline for booking online has now passed.

If you still require accommodations, please contact Vanessa Ho (our hotel rooming agent) directly at VHo@westinnapa.com or +1 707
257 5130. Please note that all reservations include a $25/night Amenity Fee.

Below are some options for transportation services between the Westin Verasa Hotel and SFO or Oakland airports:

• Black Tie Taxi (707-259-1000); approximately $225 each way
• Napa Airporter (1-866-252-1925); $145 each way
• Uber; comparable prices to Napa Airporter

Who should participate

Participation in the Marketing Leadership Forum is limited to senior marketing leaders (CMOs, SVPs, Senior Directors and Directors) from both Momentum ITSMA member organizations and other companies who have an interest in our community. Respectfully, no agencies are permitted to attend unless they are sponsoring our event.

Cancellation and refund policy

Requests for cancellations and substitutions must be in writing and forwarded to Momentum ITSMA via email to laura.carroll@momentumitsma.com and will be assessed on a case-by-case basis.

• Full refund or future program credit given 30+ days prior to the program
• 85% refund or 100% future credit provided when notifying Momentum ITSMA 15–29 days prior to the event, but a substitution may be acceptable
• Substitutions for this program must be approved by Momentum ITSMA prior to the start of the program
• For full details, please reference our cancellation and refund policy.

Gold Sponsor

Boardroom Insiders is the ONLY intelligence tool designed exclusively for marketing to C-level decision makers. Our proprietary executive profiles support large and named account ABM, C-suite sales call preparation, account planning, event strategy and planning, and CXO/Customer programs. Founded in 2008, Boardroom Insiders is based in Fort Mill, SC and San Francisco, CA.

Silver Sponsors

Demandbase helps B2B companies hit their revenue goals using fewer resources. How? By aligning your sales and marketing teams around a combination of your data, our data, and artificial intelligence — what we call Account Intelligence — so you can identify, engage, and focus your time and money on the accounts most likely to buy. That’s Smarter GTM™

Uberflip empowers marketers to personalize content experiences to help drive business growth. With Uberflip, you finally have a platform built specifically for B2B marketers; one that enables you to create engaging, relevant content experiences at scale for every campaign, audience, and buyer journey stage. Our platform enables customer-facing teams to centralize, organize and audit content from different sources⁠—blogs, videos, guides, sales collateral, podcasts, social posts, and more⁠—in a single location. And, deliver it across multiple channels creating personalized experiences in minutes. We help marketing and sales teams build trust and accelerate the buyer journey by delivering the right content at the right time through Uberflip’s automation, dynamic personalization, AI recommendations, and powerful analytics.

Sponsorship Opportunities

Sponsoring Momentum ITSMA’s Marketing Leadership Forum is a great way to showcase your brand strength and gain visibility with senior-level marketing executives. Contact Joseph Lopez at joseph.lopez@momentumitsma.com to explore opportunities for 2023.