trends

Event

Slides: Momentum ITSMA’s 2022 State of the Profession Address

As B2B Marketers expand their influence on the business, Momentum ITSMA’s State of the Profession provides insight into marketing trends and priorities we can expect to see in 2022 and beyond.

Article

2021 is Marketing’s Year: Act Now to Make a Big Strategic Impact

The 2021 State of the Profession briefing provided a critical look at the impact of the pandemic and marketing trends and priorities for 2021.

Article

How Do You Measure Trends in the Year that Everything Changed?

Almost everything has changed since the pandemic in 2020, and marketing will never be the same. Data from this study will help you to determine if you are keeping up and are placing the right bets...