research

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Elevating ABM: Building Blocks for Long-Term Growth

The 6th annual Momentum ITSMA & ABM Leadership Alliance benchmark study provides an essential review of how we’re doing with ABM in today’s context and identifies three areas in which the most successful programs stand apart from the rest.

Article

ITSMA Research Themes 2021: Leading Marketing In an Era of Uncertainty

To support B2B marketers as they recommit to driving growth, strategically, we have released our research themes for 2021.

Article

Keeping Up with Digital Transformation: New Data for Marketers

As B2B marketers shift ever more resources toward positioning themselves as leaders in digital transformation, keeping up with the actual state of the market is essential.

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Using Thought Leadership to Engage the C-Suite

ITSMA provides 5 ways in which the most effective thought leadership programs stand apart in building executive engagement for marketing and sales success.

Article

2018 Marketing Budgets and Priorities? Benchmark with the Best

ITSMA's Services Marketing Budget and Trends Study documents strategic and investment priorities for top B2B services and technology firms.