Article
Measuring Executive Engagement: Taking a Strategic Approach
It can be a challenge to measure how deep a business relationship is. That’s why ITSMA developed the Measuring Executive Engagement Tool.
pre-integration
Article
CMOs Weigh In: Where is Marketing Increasing its Value?
Where do you think marketing is increasing its value to the business? Three top marketing superstars share their thoughts.
Article
Do’s and Don’ts for Building a Successful Strategic ABM Program
Do's and Don'ts of building a successful strategic ABM Program, based on results from the annual Account-Based Marketing benchmark study.
Article
Don’t Ask an Executive “What Keeps You Up at Night?”
Want to know what keeps C-level executives up at night? The CXO Dashboard provides timely insight into the current business priorities of Fortune 500 C-suite executives.
Article
Ten Elements of Marketing’s Game Plan for Growth
These top business priorities—profitability, productivity, innovation—point to growth. But what role does marketing play in driving that growth?
Article
Why Executive Engagement May Not Be the (only) Key to Success
Executive engagement is held up as the gold standard, but in my view executive engagement is not as important as decision-maker engagement.
Article
Google Cloud Reimagines How to Build an ABM Program
It is better to accept you're not going to get it right the first time and build in a culture of breaking things down and building back better. Living proof of this can be found at Google Cloud...
Article
C-Suite Marketing: How SAP’s ABM Team Approaches Executive Alignment and Orchestration
Eric Martin of SAP explains how his team of ABMers approaches executive alignment and orchestration as they work across the C-suite.
Article
New Research Shows Executive Buyers Once Again Focus on Growth
After more than a year of managing through a crisis and tending to workforce concerns, executives have turned their attention back to growing the business.
News
Marketing Excellence Award Winners 2021
Winners were announced on October 13 during our virtual Awards Ceremony and the celebration for this year’s award winners will continue next week during our annual Marketing Vision conference.
Press Release
ITSMA 2021 Marketing Excellence Awards Honor High Impact B2B Marketing Programs
ITSMA, the leading resource for B2B marketers in the connected economy, celebrates 16 winners of its 24nd Annual Marketing Excellence Awards.
Article
Account-Based Marketing Experts Offer Advice for New ABM-ers
The second edition of A Practitioner’s Guide to Account-Based Marketing, Accelerating growth in strategic accounts, combines the best of theory and practical application for ABM.
Article
Marketing Vision 2021: Helping B2B Marketers Navigate Today’s Choppy Waters
The goal of Marketing Vision 2021 holds steady: we want to help B2B marketers understand what’s working and what’s next for B2B strategy.