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The Impact of the Great Resignation on Hiring and Retaining B2B Marketing Talent
There’s a lot of interest in what’s happening in talent strategy right now. But how much of it is speculation and how much of it is science?
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Why the Marketing Leadership Forum is Special to Me
Why is the Marketing Leadership Forum so special to me? It’s a reset button, of sorts. Read further to hear Dave’s thoughts on why it's so special.
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B2B Marketers See the Importance of Deepening Customer Relationships
Marketing’s priorities are more balanced across the three Rs now, with customer relationships coming in second and building brand, third.
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Should I Stay or Should I Go? Understanding Marketing Talent Trends in 2022
Marketing talent trends in 2022 - we’ve been talking with marketing leaders about what’s important to them as they build their teams.
News
Celebrate 25 Years of Marketing Excellence With Us
Remember the top marketing priorities in 1998? See how our awards program has evolved and adapted to changes in the services marketing industry.
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How Kyndryl’s Marketing Organization is Driving Growth
The Kyndryl marketing team went from idea to a fully-formed organization that partners with a complex business to be a catalyst for growth.
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How to Implement an ABM Program that Sizzles Rather than Fizzles
Standardization and centralized program management, are essential to developing an ABM program that will mature and consistently deliver results.
News
2022 Marketing Excellence Awards—Call for Entries: Honoring the Best in B2B Services and Solutions Marketing
2022 Marketing Excellence Awards recognizes programs that demonstrate market insight, innovative marketing, and business impact with strategic B2B marketing.
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2022: The Year of Marketing Enablement
At this year’s State of the Marketing Profession Address, we predicted that 2022 will be the year of Marketing Enablement. Here’s why.
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Top 10 B2B Marketing Content in 2021
Top 10: Marketing Content in 2021. What resonated most with members last year? ABM, executive engagement, and other strategic growth drivers.
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State of the Marketing Profession: A 10-year Retrospective
To prepare for the 2022 State of the Marketing Profession, I decided to look back at the pressing issues in 2012 to see what’s changed.
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Sales Enablement in a Hybrid World: Marketing’s Role
Alisha Lyndon, Founder & CEO, Momentum and Liz Harrison, Partner, McKinsey & Company, discuss B2B marketing as a strategic business driver, with specific emphasis on how sales enablement is evolving and where it's headed.
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What will Marketing’s Role in Sales Enablement be in 2022?
Three concrete ways B2B Marketers can help sales accelerate the pipeline and close deals according to ITSMA’s sales enablement survey.