
Article
The Impact of the Great Resignation on Hiring and Retaining B2B Marketing Talent
There’s a lot of interest in what’s happening in talent strategy right now. But how much of it is speculation and how much of it is science?
Article
There’s a lot of interest in what’s happening in talent strategy right now. But how much of it is speculation and how much of it is science?
Article
Why is the Marketing Leadership Forum so special to me? It’s a reset button, of sorts. Read further to hear Dave’s thoughts on why it's so special.
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Marketing’s priorities are more balanced across the three Rs now, with customer relationships coming in second and building brand, third.
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Marketing talent trends in 2022 - we’ve been talking with marketing leaders about what’s important to them as they build their teams.
News
Remember the top marketing priorities in 1998? See how our awards program has evolved and adapted to changes in the services marketing industry.
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The Kyndryl marketing team went from idea to a fully-formed organization that partners with a complex business to be a catalyst for growth.
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Standardization and centralized program management, are essential to developing an ABM program that will mature and consistently deliver results.
News
2022 Marketing Excellence Awards recognizes programs that demonstrate market insight, innovative marketing, and business impact with strategic B2B marketing.
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At this year’s State of the Marketing Profession Address, we predicted that 2022 will be the year of Marketing Enablement. Here’s why.
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Top 10: Marketing Content in 2021. What resonated most with members last year? ABM, executive engagement, and other strategic growth drivers.
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To prepare for the 2022 State of the Marketing Profession, I decided to look back at the pressing issues in 2012 to see what’s changed.
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Alisha Lyndon, Founder & CEO, Momentum and Liz Harrison, Partner, McKinsey & Company, discuss B2B marketing as a strategic business driver, with specific emphasis on how sales enablement is evolving and where it's headed.
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Three concrete ways B2B Marketers can help sales accelerate the pipeline and close deals according to ITSMA’s sales enablement survey.