personalization

Article

To Make Marketing More Personal, Follow the Leaders

Thirty-six percent of B2B marketers tell us that marketing personalization is critical for their business, that number will double over the next two years...

Article

Connecting with Executives: What Really Works?

You want to start a conversation and build a relationship with an executive based on the value you know you can offer, not just sell your product or solution.

Article

What’s in Your Personalization Toolbox?

We asked marketers what impact personalization has on business metrics: Personalization has the strongest impact on client engagement and relationships.

Article

The Most Effective Path to B2B Marketing Personalization

ITSMA’s How Executives Engage research with buyers shows that personalization is most effective when solution providers communicate their understanding of the buyer’s business issues.