Thirty-six percent of B2B marketers tell us that marketing personalization is critical for their business, that number will double over the next two years...
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You want to start a conversation and build a relationship with an executive based on the value you know you can offer, not just sell your product or solution.
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We asked marketers what impact personalization has on business metrics: Personalization has the strongest impact on client engagement and relationships.
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Momentum ITSMA’s How Executives Engage research with buyers shows that personalization is most effective when solution providers communicate their understanding of the buyer’s business issues.
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