In the wake of the pandemic, marketers saw an 8.4% decrease in marketing budgets. In 2021 marketing budgets and staff are bouncing back.
Article
ITSMA's annual study on B2B marketing budgets and trends, now in the field, provides marketing leaders with vital data and insight. Don’t miss your opportunity to benchmark your marketing plans and budget!
Article
In our State of the Marketing Profession study we ask about marketing priorities. The tracking provides fascinating insights into how the function is changing and this year’s is no less revealing...
Article
Latest publications, including Momentum ITSMA's Marketing Transformation Maturity Model, viewpoint on AI and marketing, case study on IBM's new work of marketing...
Article