News
The ABM Effect: How to Win, Retain and Grow Valuable Clients for Market-Beating Growth
"Account-Based Marketing can only truly succeed when a company's executives work as a unified, purpose-directed team." Don Peppers
leadership
Blog
What the latest client buying research means for partner marketing teams
Momentum ITSMA’s latest Client Buying Index (CBX) research reveals some fascinating insights about how the B2B buying landscape is evolving, with cautious buyers demanding more innovation and greater collaboration from their suppliers.
Blog
ABM: Beyond the buzzwords
In the world of B2B marketing, few strategies have gained as much traction as ABM. This highly personalized approach has not only transformed the way businesses connect with their most valuable customers but also ushered in a new era of marketing sophistication.
Blog
Talking inclusion is simple, making it real is tough
Inclusivity isn’t just a buzzword – it needs deliberate actions and even seemingly small gestures can have a profound impact.
Blog
There’s no off-the-shelf solution for diversity
While one person’s definition of diversity may differ from another’s, we’re united in our collective responsibility for fostering equity and inclusion in the workplace – and beyond.
Blog
Partner Ecosystems Come of Age
Over the last few years, the B2B tech industry has been buzzing with discussions about the shift from transactional partner channels to collaborative partner ecosystems. While the hype has often outpaced the reality, evidence suggests the concept is finally translating into tangible changes on the ground.
Blog
Highlights from Momentum ITSMA’s 23rd Marketing Leadership Forum
When marketing leaders and industry experts from across the world come together, there’s sure to be an abundance of insights, dynamic conversations, and inspiration for growth. And this year’s Marketing Leadership Forum was no exception.
Podcast
Amazon: To see a change in equality we must be part of making it happen
In this podcast, Mitali Gohel, Amazon, and co-founder of Women in Tech, shares advice on her passionate journey of promoting equity and inclusion, championing women in leadership, and joining forces with other advocates of equality to be a powerful force in bridging the diversity gap in tech.
Article
Global Providers Dominate in Brand Leadership for Digital Transformation
As investments in digital transformation continue to mount, a handful of global solution providers have taken a lead in the minds of senior executive buyers.