Breaking the Bias: True leadership knows no boundaries
To mark International Women’s Day 2022, we invited three female leaders to share their stories of leadership and workplace empowerment
Podcast
To mark International Women’s Day 2022, we invited three female leaders to share their stories of leadership and workplace empowerment
Podcast
Momentum ITSMA's ABM Benchmarking Study revealed the critical areas that make an ABM leader stand out. Emotional intelligence (EQ) is a clear winner
Article
We unpack the latest insights from Momentum ITSMA's ABM Benchmarking study, including ABM program objectives, tactics, challenges, metrics, and more
Video
Dell Technology's Steve Goddard talks of the evolution of ABM at Dell and the importance of focusing on business outcomes rather than products and solutions.
Podcast
How do you establish ABE as a known discipline within an organisation that has no prior experience? Hear from S&P's Amie Stankiste...
Podcast
CIOs are now being seen as more influential than ever before with 66 percent reporting that the CIO-CEO relationship had increased in strength and that 70 percent of CIOs were now assuming leadership of high-impact initiatives...
Article
If there is one finding from the latest wave of our CBX™ that has resonated more than any other, it's this: the average size of a buying team for a $3m+ technology investment is 14 people. Find out who is buying and how to communicate with them.
Article
Momentum ITSMA's Robert Hollier shares his thoughts on how consistency beats intensity in B2B marketing, based on the latest wave of our Customer Buying Index™.
Article
Engaging the C-suite has always been one of the main objectives of account-based marketing programs, but the events of 2020 have made building board-level relationships even more vital than ever.
Podcast
For this ABM Podcast episode, we bring you three sales leaders for their first-hand experiences in leading key accounts and the shifting enterprise buying cycles...
Podcast
Dowshan Humzah, Independent Board Director and Transformation Specialist, joins us on the ABM Podcast as a part of the Momentum ITSMA CBX™ series.
Podcast
Former CTO at Lloyd’s Banking Group and Zürich Insurance Group and now CTO Cyberfort Group, Andy Simpson-Pirie joins us on the ABM Podcast as a part of the Momentum ITSMA CBX™ series.
Podcast
TSB CMO Pete Markey joins us on the ABM Podcast as a part of the Momentum ITSMA CBX series.
Podcast