Press Release
Momentum ITSMA named a best company to work for
Momentum ITSMA is thrilled to be recognised yet again as a Best Company to Work For in 2022 and receive a 2 Star accreditation for "Outstanding" levels of workplace engagement.
Leadership & Transformation
Article
Top tips for business growth
Salesforce Growth Evangelist and ex-Gartner Research Fellow Tiffani Bova shares her top growth tactics and explains why existing customers deserve more.
Article
Where B2B Marketers Accelerate Growth Through Best Practices
In June 2022 Momentum ITSMA introduced the Growth Hub, the industry’s most dynamic community of B2B marketers who want to accelerate business growth.
Podcast
Legislation leads culture
Microsoft's Christina Leimoni is blazing a trail as one of the few openly gay, female execs in the technology industry – not to mention in Greece, her home country.
Article
Taking an old-school approach to new ABM Training
Guy Phillips joined Momentum ITSMA in April 2022 to head up the Learning and Development service. Before he came on board, he jotted down some notes about why he took the role...
Podcast
IBM: Building account-based marketing muscle
Phil Crompton, a 40-year IBM veteran, shares the 2 year transformational journey he's led to build out their program office, develop talent with career pathways and embed a program across the globe.
Podcast
D&I starts with culture
Irina Velkova, Associate Director, Grant Thornton, discusses why education and culture paves the way for diversity; and the importance of staying grounded as a leader.
Press Release
Momentum ITSMA Invest in Learning & Development
Momentum ITSMA has enhanced its learning and development programs with two new hires and an increased focus on training programs.
Podcast
Building resilience from difference
Accenture's Suzanne Randall shares her ancestors' fight to stay true to their identity against all odds, and how this shaped her life and work
Podcast
International Women’s Day 2022: Leadership knows no boundaries
Episode 1 of the Breaking the Bias podcast looks at workplace bias and how leaders can transform their teams by celebrating difference
Blog
ABM in the metaverse
The metaverse could fundamentally change account-based marketing tactics. Here's our view of how ABM might look in the virtual world
Podcast
Breaking the Bias: True leadership knows no boundaries
To mark International Women’s Day 2022, we invited three female leaders to share their stories of leadership and workplace empowerment
Article
Why emotional intelligence is what your ABM is missing
Momentum ITSMA's ABM Benchmarking Study revealed the critical areas that make an ABM leader stand out. Emotional intelligence (EQ) is a clear winner