Over the last few years, the B2B tech industry has been buzzing with discussions about the shift from transactional partner channels to collaborative partner ecosystems. While the hype has often outpaced the reality, evidence suggests the concept is finally translating into tangible changes on the ground.
Blog
When marketing leaders and industry experts from across the world come together, there’s sure to be an abundance of insights, dynamic conversations, and inspiration for growth. And this year’s Marketing Leadership Forum was no exception.
Blog
Momentum ITSMA is thrilled to be recognised yet again as a Best Company to Work For in 2022 and receive a 2 Star accreditation for "Outstanding" levels of workplace engagement.
Press Release
Salesforce Growth Evangelist and ex-Gartner Research Fellow Tiffani Bova shares her top growth tactics and explains why existing customers deserve more.
Article
In June 2022 Momentum ITSMA introduced the Growth Hub, the industry’s most dynamic community of B2B marketers who want to accelerate business growth.
Article
Microsoft's Christina Leimoni is blazing a trail as one of the few openly gay, female execs in the technology industry – not to mention in Greece, her home country.
Podcast
Guy Phillips joined Momentum ITSMA in April 2022 to head up the Learning and Development service. Before he came on board, he jotted down some notes about why he took the role...
Article
Phil Crompton, a 40-year IBM veteran, shares the 2 year transformational journey he's led to build out their program office, develop talent with career pathways and embed a program across the globe.
Podcast
Irina Velkova, Associate Director, Grant Thornton, discusses why education and culture paves the way for diversity; and the importance of staying grounded as a leader.
Podcast
Momentum ITSMA has enhanced its learning and development programs with two new hires and an increased focus on training programs.
Press Release
Accenture's Suzanne Randall shares her ancestors' fight to stay true to their identity against all odds, and how this shaped her life and work
Podcast
Episode 1 of the Breaking the Bias podcast looks at workplace bias and how leaders can transform their teams by celebrating difference
Podcast
The metaverse could fundamentally change account-based marketing tactics. Here's our view of how ABM might look in the virtual world
Blog