IBM

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Enabling Thought Leadership in the Field: IBM’s Engagement Strategy

IBM's Institute for Business Value takes a comprehensive approach, investing in activation and field enablement to bring thought leadership to life.

Article

Accelerating Marketing Transformation: Momentum ITSMA’s Latest and Greatest

Latest publications, including Momentum ITSMA's Marketing Transformation Maturity Model, viewpoint on AI and marketing, case study on IBM's new work of marketing...