Katharyn White, SVP & CMO at T-Systems, shares how her team quickly shifted an executive advisory board into an advisory network.
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A recent conversation with Adobe sheds light on how their Executive Engagement and Account-Based Marketing programs complement each other.
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Marlowe Fenne, senior ABM leader at FireEye, has thought a lot about the intersection between Account-Based Marketing and Executive Engagement.
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Senior executives who buy services and solutions valued at $500K or more recognize their solution providers for providing valuable content, according to this ITSMA survey.
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In a recent ITSMA survey of buyers of complex, high-consideration services and solutions, we learned a surprising fact: Buyers are casting a narrow net.
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Momentum ITSMA provides 5 ways in which the most effective thought leadership programs stand apart in building executive engagement for marketing and sales success.
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