Event
Upcoming Webcast: Keys to Improve the Client Experience and Deepen C-level Executive Relationships
Join us on March 9th, 2023, at 11:00AM ET.
executive engagement
Article
Measuring Executive Engagement: Taking a Strategic Approach
It can be a challenge to measure how deep a business relationship is. That’s why ITSMA developed the Measuring Executive Engagement Tool.
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Why Executive Engagement May Not Be the (only) Key to Success
Executive engagement is held up as the gold standard, but in my view executive engagement is not as important as decision-maker engagement.
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C-Suite Marketing: How SAP’s ABM Team Approaches Executive Alignment and Orchestration
Eric Martin of SAP explains how his team of ABMers approaches executive alignment and orchestration as they work across the C-suite.
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New Research Shows Executive Buyers Once Again Focus on Growth
After more than a year of managing through a crisis and tending to workforce concerns, executives have turned their attention back to growing the business.
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Six Tips to Gain an Executive’s Trust
What does it take to build trust with the C-suite, and how do you turn that aspiration of trusted advisor into practical action?
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C-Suite Marketing: Four Key Learnings on Digital Executive Engagement with Fujitsu
Four key takeaways on digital executive engagement and the importance of collaboration and connecting with the customer.
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C-Suite Marketing: TCS CMO Abhinav Kumar on Engaging Executives on a Global Stage
Learn how TCS’s investment in the World Economic Forum (WEF) provides an essential platform for engaging with C-suite leaders globally.
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The Great Pivot with Executive Engagement: New Directions for C-Suite Marketing
A conversation with marketing leaders highlights important lessons for us all as we look to the next phase of c-suite marketing.
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C-Suite Marketing: IBM’s Mani Dasgupta on Virtualizing Executive Engagement
Mani Dasgupta of IBM describes three principles to collaborative executive engagement at scale: Cohorts, context, and customization
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Ask ITSMA: How Can We Stop Random Acts of Executive Engagement?
B2B firms have invested heavily in programs to engage and build relationships with C-suite decision makers in recent years.
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C-Suite Marketing: Three Keys to Becoming a Trusted Advisor
How to become a trusted advisor to clients? Julie Schwartz, Senior Vice President, Research and Thought Leadership outlines 3 keys for marketers focused on building more strategic and trusted relationships.
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How Citrix Went Virtual with Executive Briefing Centers
Polly Kruse and her team at Citrix moved their program online to stay connected and consistently engage with its executive clients.