
Article
2022: The Year of Marketing Enablement
At this year’s State of the Marketing Profession Address, we predicted that 2022 will be the year of Marketing Enablement. Here’s why.
Article
At this year’s State of the Marketing Profession Address, we predicted that 2022 will be the year of Marketing Enablement. Here’s why.
Article
Cultural change is our clients’ biggest stumbling block as they try to achieve their own goals. Paying attention to culture when designing the work of marketing and structuring your team is critical.
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Business opportunities look enormous if you are a provider of services and solutions that can help companies with their digital transformation.
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This year’s Marketing Vision Conference was one of our highest rated conferences, designed to help marketing leaders guide their organizations through the transformation.
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As investments in digital transformation continue to mount, a handful of global solution providers have taken a lead in the minds of senior executive buyers.
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ITSMA's new brand tracking study for providers of digital transformation services and solutions, Positioning for Digital Leadership, finds IBM, Accenture, and Cognizant as the brand equity leaders.
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As B2B marketers shift ever more resources toward positioning themselves as leaders in digital transformation, keeping up with the actual state of the market is essential.