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2022: The Year of Marketing Enablement
At this year’s State of the Marketing Profession Address, we predicted that 2022 will be the year of Marketing Enablement. Here’s why.
digital transformation
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Finding the Right Cultural Balance for Digital Transformation
Cultural change is our clients’ biggest stumbling block as they try to achieve their own goals. Paying attention to culture when designing the work of marketing and structuring your team is critical.
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Marketing for Digital Transformation: Who’s the Buyer?
Business opportunities look enormous if you are a provider of services and solutions that can help companies with their digital transformation.
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Guiding Marketing Through the Digital Maze: Highlights from Marketing Vision 2018
This year’s Marketing Vision Conference was one of our highest rated conferences, designed to help marketing leaders guide their organizations through the transformation.
Article
Global Providers Dominate in Brand Leadership for Digital Transformation
As investments in digital transformation continue to mount, a handful of global solution providers have taken a lead in the minds of senior executive buyers.
News
Global Solution Providers Have Captured the Early Lead for Mindshare with Enterprise Buyers for Digital Transformation Solutions
ITSMA's new brand tracking study for providers of digital transformation services and solutions, Positioning for Digital Leadership, finds IBM, Accenture, and Cognizant as the brand equity leaders.
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Keeping Up with Digital Transformation: New Data for Marketers
As B2B marketers shift ever more resources toward positioning themselves as leaders in digital transformation, keeping up with the actual state of the market is essential.