customer experience Archives

Building a Successful Partner Ecosystem Starts with a Strong Foundation

Julie Schwartz, Senior Vice President, Research at Momentum ITSMA, gets to know her new colleague, Phil Brown, Momentum ITSMA's Head of Go-To-Market (GTM) Consulting.

February 2023

Article

Marketing’s Four Paths to Strategic Growth

How should marketing balance its traditional tactical roles with new strategic responsibilities? The golden opportunity is for marketing to step up, influence others, and drive change.

October 2019

Article

Accelerating Marketing Transformation: Momentum ITSMA’s Latest and Greatest

Latest publications, including Momentum ITSMA's Marketing Transformation Maturity Model, viewpoint on AI and marketing, case study on IBM's new work of marketing...

March 2018

Article

Insights

Building a Successful Partner Ecosystem Starts with a Strong Foundation

Marketing’s Four Paths to Strategic Growth

Accelerating Marketing Transformation: Momentum ITSMA’s Latest and Greatest

Marketing Strategist newsletter