Article
Top 10 B2B Marketing Content in 2021
Top 10: Marketing Content in 2021. What resonated most with members last year? ABM, executive engagement, and other strategic growth drivers.
content
Article
Content: the long and the short of it
With the demand for fast information, and snappy opinions, easily digested on a mobile device, you would be forgiven for thinking that long-form content is no longer relevant.
Article
B2B Content Marketing: Good, But Can Always Get Better
Senior executives who buy services and solutions valued at $500K or more recognize their solution providers for providing valuable content, according to this ITSMA survey.
Article
The Power of Influence in B2B Marketing
More B2B marketers are looking to influencer marketing to cut through the clutter with compelling and differentiated content. What is influencer marketing?
Article
Updating the Four P’s of Content Marketing
ITSMA rolled out the new 4 P's of content marketing last year: Personalized, Proactive, Peer Influenced, and Proven. This study proves the 4 P's are more necessary now than ever...