C-suite

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C-Suite Marketing: Four Key Learnings on Digital Executive Engagement with Fujitsu

Four key takeaways on digital executive engagement and the importance of collaboration and connecting with the customer.

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Four Ways the Most Effective Thought Leaders Connect with C-Suite Clients

How do you separate true thought leaders from subject matter experts? What does it mean to lead? Learn the four hallmarks of thought leadership leaders from recent ITSMA research.

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C-Suite Marketing: TCS CMO Abhinav Kumar on Engaging Executives on a Global Stage

Learn how TCS’s investment in the World Economic Forum (WEF) provides an essential platform for engaging with C-suite leaders globally.

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The Great Pivot with Executive Engagement: New Directions for C-Suite Marketing

A conversation with marketing leaders highlights important lessons for us all as we look to the next phase of c-suite marketing.

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C-Suite Marketing: Shifting Advisory Boards from In-Person to Online

In this C-Suite Marketing podcast, Jane and Rob talked about a number of c-suite issues; one particularly interesting segment was about running advisory board meetings during the pandemic.

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Connecting with Executives: What Really Works?

You want to start a conversation and build a relationship with an executive based on the value you know you can offer, not just sell your product or solution.

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Using Thought Leadership to Engage the C-Suite

ITSMA provides 5 ways in which the most effective thought leadership programs stand apart in building executive engagement for marketing and sales success.