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Rebalance Your Marketing Focus in 2023
Momentum ITSMA CEO Alisha Lyndon kicked off the second day of Marketing Vision 2022 with an overview of how companies can achieve sustained growth.
buyer behavior
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Buyer Behavior has Changed. Marketers Need to Catch Up.
When I spoke with Alisha Lyndon, Founder and CEO of Momentum, on the ABM podcast, she asked me a question that really got me thinking: What has been my biggest learning in the last 10 years?
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Are you the Incumbent? Don’t Become Complacent
In a recent ITSMA survey of buyers of complex, high-consideration services and solutions, we learned a surprising fact: Buyers are casting a narrow net.