business strategy

How CMOs are Leading Their Organizations Out of the Pandemic

Learn how four leading CMOs adjusted to the new business environment by re-imagining the marketing journey with greater dependence on digital technology.

Don’t let tunnel vision compromise your go-to-market success

HP Inc. and ABM: Bringing “Cold, Dead, and Hostile” Accounts to Life

Account-based marketing can be the centerpiece of a dedicated business strategy. HP’s success with ABM drove revenue and earned new respect for marketing.