Alicia Tillman shares her personal perspective and strategy for brands, brand purpose, and communicating the value of brand to executives.
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In our new Ask Momentum ITSMA series, Momentum ITSMA's Vincent Rousselet, answers the question of how to refocus on brand-building after your attention has been averted for a while.
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Now, brand building must be sensitive to the world’s desperate situation. B2B companies that are not in tune with the world’s afflictions are tuned out.
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How should marketing balance its traditional tactical roles with new strategic responsibilities? The golden opportunity is for marketing to step up, influence others, and drive change.
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As B2B marketers shift ever more resources toward positioning themselves as leaders in digital transformation, keeping up with the actual state of the market is essential.
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