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The Brand Humanist: How to Inject Purpose into a Company’s Reputation
Alicia Tillman shares her personal perspective and strategy for brands, brand purpose, and communicating the value of brand to executives.
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Ask ITSMA: Help! We’ve Put Brand Building on the Back Burner. How Do we Focus on it Again?
In our new Ask ITSMA series, ITSMA's Vincent Rousselet, answers the question of how to refocus on brand-building after your attention has been averted for a while.
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B2B Brand Building Transitions to a New Era
Now, brand building must be sensitive to the world’s desperate situation. B2B companies that are not in tune with the world’s afflictions are tuned out.
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Marketing’s Four Paths to Strategic Growth
How should marketing balance its traditional tactical roles with new strategic responsibilities? The golden opportunity is for marketing to step up, influence others, and drive change.
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Keeping Up with Digital Transformation: New Data for Marketers
As B2B marketers shift ever more resources toward positioning themselves as leaders in digital transformation, keeping up with the actual state of the market is essential.