Article
Top 10 B2B Marketing Content in 2021
Top 10: Marketing Content in 2021. What resonated most with members last year? ABM, executive engagement, and other strategic growth drivers.
B2B
Article
B2B Brand Building Transitions to a New Era
Now, brand building must be sensitive to the world’s desperate situation. B2B companies that are not in tune with the world’s afflictions are tuned out.
Article
Next Steps for Marketing: Doubling Down on ABM
Now that we’re past the immediate reaction stage of the current crisis, marketers are starting to look more strategically at priorities and investments for the coming months and into 2021...
Press Release
ITSMA Announces Finalists for the 2019 Marketing Excellence Awards
ITSMA, the leadership community for B2B marketers in the connected economy, today announced the finalists in its 22nd Annual Marketing Excellence Awards Program.
Article
Connecting with Executives: What Really Works?
You want to start a conversation and build a relationship with an executive based on the value you know you can offer, not just sell your product or solution.
Article
The Most Effective Path to B2B Marketing Personalization
ITSMA’s How Executives Engage research with buyers shows that personalization is most effective when solution providers communicate their understanding of the buyer’s business issues.
Press Release
2019 Marketing Excellence Awards—Call for Entries: Honoring the Best in B2B Services and Solutions Marketing
ITSMA launches the 2019 Marketing Excellence Awards program, honoring standout performance in seven strategic and critical aspects of B2B marketing.
Article
ITSMA 2018 Marketing Excellence Awards Honor Top B2B Marketing Programs
ITSMA, the leading source for B2B marketers in the connected economy, celebrated the 21 winners of its 2018 Marketing Excellence Awards last night during its 25th Annual Conference: Marketing Vision 2018, in Cambridge, Massachusetts.
Article
2018 Marketing Budgets and Priorities? Benchmark with the Best
ITSMA's Services Marketing Budget and Trends Study documents strategic and investment priorities for top B2B services and technology firms.