Blog
AI-as-a-Team-Member: How Integrating Generative AI Creates Long-Term Value
Here at Momentum ITSMA, we’re on a mission to create long-term client advantage by blending human and artificial intelligence, particularly Generative AI.
artificial intelligence
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ABM: Evolving to a Bright Future
What's the potential impact of economic, technological, and social trends on how we operate? Executives with advanced ABM programs brainstormed the future of ABM.
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Accelerating Marketing Transformation: Momentum ITSMA’s Latest and Greatest
Latest publications, including Momentum ITSMA's Marketing Transformation Maturity Model, viewpoint on AI and marketing, case study on IBM's new work of marketing...