
Blog
AI-as-a-Team-Member: How Integrating Generative AI Creates Long-Term Value
Here at Momentum ITSMA, we’re on a mission to create long-term client advantage by blending human and artificial intelligence, particularly Generative AI.
Blog
Here at Momentum ITSMA, we’re on a mission to create long-term client advantage by blending human and artificial intelligence, particularly Generative AI.
Article
What's the potential impact of economic, technological, and social trends on how we operate? Executives with advanced ABM programs brainstormed the future of ABM.
Article
Latest publications, including Momentum ITSMA's Marketing Transformation Maturity Model, viewpoint on AI and marketing, case study on IBM's new work of marketing...