In the second of our three-part series, we explore how professional services firms can leverage and trust AI in key client programs.
Blog
In this episode, we explore what it will take to win in a world where AI is rewriting the charter for marketing.
Podcast
In the first of a three-part series, we explore how professional services firms can leverage AI to outperform the market.
Blog
Understanding and properly wielding generative AI is essential for adding value in ABM. We'll be digging deeper into this at Marketing Vision 2023.
Blog
Here at Momentum ITSMA, we’re on a mission to create long-term client advantage by blending human and artificial intelligence, particularly Generative AI.
Blog
ABM inspires confidence in customers. But first you’ve got to win over sales, and it’s a lot easier if you’ve experienced their challenges.
Podcast
In this episode, Juliet Randall shares advice for new ABM leaders on balancing building the future with nailing the basics.
Podcast
What's the potential impact of economic, technological, and social trends on how we operate? Executives with advanced ABM programs brainstormed the future of ABM.
Article
Latest publications, including Momentum ITSMA's Marketing Transformation Maturity Model, viewpoint on AI and marketing, case study on IBM's new work of marketing...
Article