Five ways to create a win/win with key account growth
With over 25 years of experience at Pfizer, Jerid Lydic has a nuanced understanding of key account growth.
April 2024
Blog
AI
Insights
Generative AI in ABM: Back to basics Q&A
In an era where technological advancements are reshaping the landscape of marketing, using generative AI in ABM is set to be a game-changer.
March 2024
Blog
Winning in a generative AI world
B2B marketing is undergoing a massive transformation, and generative AI is at the forefront of that change.
March 2024
Blog
ABM: Evolving to a Bright Future
What's the potential impact of economic, technological, and social trends on how we operate? Executives with advanced ABM programs brainstormed the future of ABM.
October 2018
Article
Accelerating Marketing Transformation: Momentum ITSMA’s Latest and Greatest
Latest publications, including Momentum ITSMA's Marketing Transformation Maturity Model, viewpoint on AI and marketing, case study on IBM's new work of marketing...
March 2018
Article