AI

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ABM: Evolving to a Bright Future

What's the potential impact of economic, technological, and social trends on how we operate? Executives with advanced ABM programs brainstormed the future of ABM.

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Accelerating Marketing Transformation: Momentum ITSMA’s Latest and Greatest

Latest publications, including Momentum ITSMA's Marketing Transformation Maturity Model, viewpoint on AI and marketing, case study on IBM's new work of marketing...