Blog
Five things you should know about your enterprise buyer
Buyer persona intelligence can equip you and sales with more objective and authoritative insights. Here are five things you should know about your enterprise buyer.
Actionable Insights
Article
Inside IBM’s global account-based marketing program
Phil Crompton VP of Industry Marketing, Worldwide at IBM, explains how ABM at IBM went from a small-scale pilot to a global program with over 250 clients.
Article
Marketing Leadership Forum: 21 “Aha!” moments from B2B marketers
In just two short days, we heard from nearly 20 speakers who gave their takes on the hottest topics in growth strategies today.
Article
12 takeaways from the Momentum ITSMA Marketing Leadership Forum
When a group of B2B marketing leaders from some of the world’s most influential companies gathered in Napa, CA, we explored some of the most important topics to marketers today.
Article
4 lessons from a lifelong marketer
Brian Macreadie has lived through everything from successful mergers and rebrands to not-so-successful campaigns. Here are his top lessons learned from nearly 30 years in the industry.
Podcast
Addleshaw Goddard: How to build a distinctive brand
Trends aren’t an indicator of what you should be doing, but what you shouldn’t be doing – if you want to make an impact, that is.
Article
How to lead change
Engelina Jaspers, founder of a training business dedicated to helping marketers be more agile, shares her advice for leading change and getting the majority on side.
Podcast
Epicor: Gaining a growth edge with competitive intelligence
Competitive Intelligence expert Andy Reid describes how his team has helped Epicor achieve a competitive edge using deep market insight
Article
How to maintain your customer focus through change
Microsoft's Sydne Mullings offers her advice on managing change, using data to your advantage, and keeping your eyes firmly on the customer
Podcast
Microsoft: Transforming customer outcomes
Microsoft's Sydne Mullings reveals how to drive “beautiful” customer outcomes, initiate business change, and transform the marketing function
Video
Style and substance: Creative marketing trends 2022
Creativity is the first thing that sets your message apart from your competitors. Here are the top creative trends we expect to see in 2022
Article
ABM trends and tactics to watch in 2022
Momentum ITSMA's Selin Paeck shares her thoughts on the trends that will shape ABM in 2022, from the demise of browser cookies to the rise of AI
Blog
What can ABMers learn from Netflix’s Sex Education?
Netflix's coming-of-age comedy series 'Sex Education' is an unlikely source of ABM tips. Don't believe us? Vincent Rousselet reveals all...