Buyer persona intelligence can equip you and sales with more objective and authoritative insights. Here are five things you should know about your enterprise buyer.
Blog
Phil Crompton VP of Industry Marketing, Worldwide at IBM, explains how ABM at IBM went from a small-scale pilot to a global program with over 250 clients.
Article
In just two short days, we heard from nearly 20 speakers who gave their takes on the hottest topics in growth strategies today.
Article
When a group of B2B marketing leaders from some of the world’s most influential companies gathered in Napa, CA, we explored some of the most important topics to marketers today.
Article
Brian Macreadie has lived through everything from successful mergers and rebrands to not-so-successful campaigns. Here are his top lessons learned from nearly 30 years in the industry.
Article
Trends aren’t an indicator of what you should be doing, but what you shouldn’t be doing – if you want to make an impact, that is.
Podcast
Engelina Jaspers, founder of a training business dedicated to helping marketers be more agile, shares her advice for leading change and getting the majority on side.
Article
Competitive Intelligence expert Andy Reid describes how his team has helped Epicor achieve a competitive edge using deep market insight
Podcast
Microsoft's Sydne Mullings offers her advice on managing change, using data to your advantage, and keeping your eyes firmly on the customer
Article
Microsoft's Sydne Mullings reveals how to drive “beautiful” customer outcomes, initiate business change, and transform the marketing function
Podcast
Creativity is the first thing that sets your message apart from your competitors. Here are the top creative trends we expect to see in 2022
Video
Momentum ITSMA's Selin Paeck shares her thoughts on the trends that will shape ABM in 2022, from the demise of browser cookies to the rise of AI
Article
