Why it’s time to abandon the marketing funnel
While the marketing funnel provides a measurement for success, it can also be misused. Here's why it might be time to abandon this model
December 2021
Article
Account-Based Growth
Insights
Sales enablement for a hybrid selling world | Forbes
Momentum ITSMA's Alisha Lyndon writes about the sales enablement strategies that are best suited to the post-Covid world of enterprise buying
November 2021
Article
How to deliver platinum client experiences
Capital Group's Head of Marketing and Client Experience, James Cardew, discusses the do's and don'ts of building a platinum client experience
November 2021
Article
Fireside chat on Growth Marketing
Alisha Lyndon, Founder & CEO, Momentum ITSMA and Liz Harrison, Partner, McKinsey & Company, discuss B2B marketing as a strategic business driver.
November 2021
Video
Reinventing Revenue Growth With Account-Based Marketing | Forbes
As ABM becomes mainstream, what’s next for the category, and how can firms continue to leverage account-based strategies to drive growth? Here are three takeaways from Alisha Lyndon.
October 2021
Article
Sales enablement for a new world of selling
McKinsey's Liz Harrison joins Alisha on the ABM podcast for a Q&A on sales enablement in a world of digital selling
October 2021
Podcast
Building a marketing organisation for a world of hybrid selling
Ann Boza-Lobo is not afraid of a challenge. The IBM veteran surprised even herself when she took on the role of VP of Demand Generation & Growth at Kyndryl.
October 2021
Article
Why executive engagement may not be the key to success
Citrix's Janis Fratamico argues that a thorough re-think of engagement strategy is required if organisations want to build the relationships that can build and maintain sustainable growth...
October 2021
Article
Sales enablement in a world of digital selling
Liz Harrison, partner for McKinsey in their marketing and sales practice, joined Momentum ITSMA founder and CEO to discuss how organisations can best enable sales teams for success in the new world of enterprise selling.
September 2021
Article
Finastra: Building a global ABM program in a pandemic
Finastra's Global ABM Lead discusses balancing building a centralised ABM program while still empower field and regional teams.
August 2021
Podcast
Building a global ABM program
Marnie Giuranna Zaccaria, Global ABM Lead at Finastra recently featured on our ABM Podcast. She outlined her recent experience in navigating challenges when she set up the global ABM program at one of the world’s leading fintech organisations.
August 2021
Article
Sales enablement for 2021
Sales enablement has emerged as one of the hottest topics of 2021 and it isn’t hard to see why. That means it is more crucial than ever that your sales teams are equipped with the right tools and information to fully understand their buyers’ industry, challenges and goals.
August 2021
Article
Momentum and ITSMA: Creating an ABM powerhouse
To celebrate ITSMA joining the Momentum group, Alisha Lyndon is joined by ITSMA’s leaders to talk about the future of marketing and account-based strategy
July 2021
Podcast