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The Top Ten Questions from Momentum ITSMA’s ABM Forum

The first week of June marked an exciting occasion as our in-person ABM Forum returned to London after a three-year hiatus. With over 100 attendees and a packed agenda, the Forum brought together sales, marketing, and ABM program leaders from some of the top global organizations.

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Account-Based Marketing Experts Offer Advice for New ABM-ers

The second edition of A Practitioner’s Guide to Account-Based Marketing, Accelerating growth in strategic accounts, combines the best of theory and practical application for ABM.