What Skills do You Need to be Successful in ABM?
ABM leaders agreed at ITSMA's ABM Forum in June that these are the top four universal skills necessary for ABM-ers to be successful.
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At the ITSMA Account-Based Marketing Forum on June 16, 2021, part of the discussion centered around how to build, grow, and scale a successful ABM program that works for your organization. Specifically, we discussed the different ways that ABM program leads are looking to develop their teams, by adding new skills, hiring new people, and partnering with the right agencies.
Each lead is taking their own approach, and while those skills, people, and agencies may differ from business to business, ABM leaders agreed that there are some universal talents that are necessary for all ABMers to be successful:
ITSMA’s ABM Competency Model offers a framework for hiring and training B2B marketers with the skillset to succeed in ABM:
In addition, organizations will need to focus on ensuring ABMers don’t burn out, that they continue to have opportunities to learn, and there’s room for professional and personal growth.
Watch the entire replay of the ITSMA’s 2021 ABM Forum to hear more from ABM program leaders on:
NOTE: Many of these blog posts and presents pull from our research, which relies on ITSMA members, clients, and friends. Our 2021 ABM Benchmarking study is open now and we’d love your input: https://bit.ly/21ABMSurvey