Expanding Account-Based Marketing
Vertical GTM Strategy
End-to-end support for vertical Go-to-Market (GTM) programs
Vertically-targeted messages provide the necessary first-step to building an efficient and scalable ABM programme. A vertical GTM approach and vertical propositions make it easier for vendors to ensure channel partners are aligned with their marketing
Value
- Improve brand recognition in key verticals with focused marketing activities
- Differentiate from the competition by positioning your client as a trust expert in their customers’ space
- Reduce customer acquisition costs by focusing on a highly targeted customer base
Deliverables
- Market research; verticals market, drivers and needs
- GTM strategy & planning
- Vertical messaging
- Sales enablement tools
- Content and asset creation
