Key Account Strategy
Advance marketing maturity
Transform your marketing with a practical, proven combination of analytics, customer-centric insights and a pragmatic approach. We help you build a customer-centric vision and marketing strategy. The first step is a powerful strategy. Our marketing assessment is built from research and our marketing maturity model. It helps clients to align their teams, develop in-house capabilities to move forward and create a roadmap to progress. Next, we’ll help you make immediate progress and build the internal skills you need to continue delivering the right messages to your customers.
- Accelerate growth of your most strategic accounts.
- Enhance how customer facing teams collaborate across your most valuable accounts.
- Develop a key account management strategy and build internal capabilities.
- Key account tools and processes from account selection, planning through to sales enablement
- Key account program office set up
- Sales & marketing joint planning on key accounts
- Account insight, account value proposition