Optimizing Strategic Accounts

Customer Research Studies

Customer insight is critical to accelerating growth

CEOs, chief operating officers and CMOs believe customer insight is critical to accelerating growth, but very few companies use all the customer information available before making major decisions. Momentum ITSMA’s customer insights consulting experts use deep knowledge of customer behaviour, along with a unique methodology, to interpret insights and distill them into actionable and relevant imperatives, unlocking dramatic growth and achieving larger business goals.


  • Actionable insights to unlock growth and achieve business goals.
  • Ensure strategies are aligned with the need of the customer.
  • Better connect and measure (awareness, perceptions, customer sentiment, likelihood to purchase).


  • Qualitative and quantitative market research
  • Voice of the customer
  • NPS studies
  • Research analysis
  • Account research