Expanding Account-Based Marketing

ABM Service Delivery

Scaling ABM is based on value and enablement

Our approach to scaling ABM is based on value and enablement. We identify how ABM improves experiences in the ways that matter most to accounts, and we implement use cases to more accounts. We think big, start small and grow fast. To help companies do this, we have developed a suite of services including account benchmarking, account thought leadership, our Business Impact Study TM product offer and tech-enabled tools for accounts.

Value

  • Effective scale, we identify what works and implement use cases to more accounts
  • Process optimization, leverage technology workflows to collaborate on patterns and tools
  • Retain ABM principles, we ensure scaled programs are built on customer insight and context, focusing on value and enablement

Deliverables

  • Managed Services
  • Account benchmarking
  • Account Thought-Leadership
  • Momentum ITSMA Business Impact Study™
  • Technology-led personalization