Embedding Account-Based Strategy

Partner Ecosystem Strategy

Scale best practice and create efficiencies

In this battle for partner mindshare, to win, you must differentiate yourself to be the default choice that partners will recommend in their customer discussions. You need to support partners to deliver on their customers’ needs and unlock their growth potential. We help you win partner mindshare, co-innovate and collaborate to support partners in delivering on their customers’ needs and unlocking their growth potential.


  • Accelerated growth through partner ecosystem with more engaged and committed partners
  • Co-innovate with partners to develop more complete solutions to meet customer needs
  • Simplify customer and partner experience with proactive support aligned to your GTM and each partner


  • Prioritize partners
  • Partner GTM strategy design
  • Joint propositions & GTM programs