Consulting: Key account strategy

Key Account Strategy

Advance marketing maturity

Transform your marketing with a practical, proven combination of analytics, customer-centric insights and a pragmatic approach. We help you build a customer-centric vision and marketing strategy.

The first step is a powerful strategy. Our marketing assessment is built from research and our marketing maturity model. It helps clients to align their teams, develop in-house capabilities to move forward and create a roadmap to progress. Next, we’ll help you make immediate progress and build the internal skills you need to continue delivering the right messages to your customers.

Value

Accelerate growth of your most strategic accounts.
Enhance how customer facing teams collaborate across your most valuable accounts.
Develop a key account management strategy and build internal capabilities.

Deliverables

Key account tools and processes from account selection, planning through to sales enablement
Key account program office set up
Sales & marketing joint planning on key accounts
Account insight, account value proposition