ABM Program Design
Set up for success with our proven methodology
Drawing on our ABM adoption model, 7 pillars for success and 21 critical success factors, we’ll help you to establish your ABM strategy and operating model. This includes a readiness assessment and a series of workshops developing your strategy, staffing and playbook. We’ll go on to implement ABM pilots to test and prove impact.
Value
- Identify quick wins, reducing internal marketing friction and wasted budget
- Effective planning, prioritize key initiatives and investments to advance your ABM program
- Accelerate impact, select the right accounts and develop best in class program from ground up
Deliverables
- Assessment report
- Program design & roadmap
- Marketing & sales leadership alignment
- ABM pilots deliver (research, content, campaigns)
