ABM trends and tactics to watch in 2022
Momentum ITSMA's Selin Paeck shares her thoughts on the trends that will shape ABM in 2022, from the demise of browser cookies to the rise of AI
February 2022
Article
Account-Based Growth
Reinventing Revenue Growth With Account-Based Marketing | Forbes
Alisha Lyndon
October 25, 2021
As ABM becomes mainstream, what’s next for the category, and how can firms continue to leverage account-based strategies to drive growth? Here are three takeaways from Alisha Lyndon.
We’ve gone from a place where sales reps and marketers have been hesitant to double down on a set of focused accounts to where most people targeting the enterprise have an account-based strategy. But as ABM becomes mainstream, what’s next for the category, and how can firms continue to leverage account-based strategies to drive growth? Here are three takeaways from Alisha Lyndon, Founder & CEO of Momentum.
