Moving to ABM Maturity

Moving to ABM Maturity, the third annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, demonstrates clearly that the primacy of ABM is for good reason: It works!

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by Momentum ITSMA Staff

December 19, 2019

Account-Based Marketing (ABM) continues to dominate the B2B marketing discussion, with new programs launching on a seemingly daily basis. Moving to ABM Maturity, the third annual ABM benchmark study from Momentum ITSMA and the ABM Leadership Alliance, demonstrates clearly that the primacy of ABM is for good reason: It works! Companies continue to achieve great results in driving business success with ABM. And amid its rapid growth, ABM has matured substantially in recent years with the most experienced programs achieving even more substantial results as they continue to learn. Read the full report now!
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