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Marketing trends 2022: What’s hot and what’s not
Momentum ITSMA experts explore the marketing studies and trends that have caught their eye – for better or worse – in Q1 of 2022
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Style and substance: Creative marketing trends 2022
Creativity is the first thing that sets your message apart from your competitors. Here are the top creative trends we expect to see in 2022
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Realizing ever greater business value in 2022
We unpack the latest insights from Momentum ITSMA's ABM Benchmarking study, including ABM program objectives, tactics, challenges, metrics, and more
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Fireside chat on Growth Marketing
Alisha Lyndon, Founder & CEO, Momentum ITSMA and Liz Harrison, Partner, McKinsey & Company, discuss B2B marketing as a strategic business driver.